DualFit for the cure iPod Touch cases:
The DualFit for the Cure armband features a dual-fit system designed to maximize sizing. This Ultra-comfortable armband is hand-washable and water-resistant giving full-protection and easy navigation access to the iPod touch. This cases features:

• Key pocket
• A pink ribbon design on the armband.
• ClearScreen protector allows for easy navigation of iPod screen
• Adjustable VELCRO closure fits many arm sizes
• Slim, lightweight, and stretchable neoprene material
• Reflective material for use in the dark

Grip for the cure iPod touch cases:
The Grip for the Cure is a form-fitting Silicone sleeve cases with textured exterior offering improved grip. This case provides:

• Access to all controls and dock connector
• Allows charging while in case
• Textured design provided extra gripability
• Camera lens cutout
• Slim, form-fitting design
• Includes ClearScreen Overlay

Both these ipod touch cases are scheduled for a mid-October release and will sell for $29.99 each.

With the Zipcar app:

1. Find available Zipcars on a map using your current location, a favorite location, or any location
2. Reserve a Zipcar anytime, anywhere
3. Sort cars by time available, car type and model
4. View upcoming reservations
5. Get directions to your Zipcar
6. Easily locate your reserved Zipcar by telling it to honk its horn
7. Unlock and lock your Zipcar after scanning your Zipcard at the start of each reservation
8. Tap to contact Zipcar if help is needed during a reservation
9. Extend or cancel reservations on the go
10. Play around with the virtual key fob and make sounds even when you're not in a reservation

Using Google Sync, you can now get your Gmail messages pushed directly to your phone. Having an over-the-air, always-on connection means that your inbox is up to date, no matter where you are or what you're doing. Sync works with your phone's native email application so there's no additional software needed.

If you are only interested in syncing your Gmail, but not your Calendar then Google Sync allows you to sync just your Contacts, Calendar, or Gmail, or any combination of the three. For more information on Google Sync or to set up the service on a device, visit m.google.com/sync.

This updates among others includes a new feature called "Genius for Apps". iPhone OS 3.1 with iTunes 9, utilizing the Genius technology introduced in iTunes 8 will be able to make recommendations based on the apps the user already owns through the Genius for Apps feature.

In addition, iPhone OS 3.1 adds the ability to buy and directly download pre-made ringtones. The new offering will launch with 30,000 ringtones from all four major labels, priced at $1.29 each. Accessible via the More tab in the iTunes application, the Ringtones section lets you browse by featured ringtones, top tens, or genres. You can preview any ringtone just as you would a song or purchase it for $1.29, at which point it will be downloaded to your device and appear automatically in Settings -> Sounds -> Ringtone, along with the rest of your ringtones

Finally, iPhone OS 3.1 adds the ability for iPhone 3GS only users to access the Voice Control feature using a Bluetooth headset, the ability to redeem iTunes Gift cards, code, and certificates in the App Store, display iTunes account credits in the App and iTunes Stores, remotely lock an iPhone or iPod touch with a passcode via MobileMe, and a warning when visiting potentially fraudulent websites in Safari.

iPod Touch owners who have paid to upgrade to 3.0 will receive the 3.1 update for free. For those who have an iPod touch but have not yet upgraded to 3.0, can upgrade to 3.1 at a reduced price of $4.95.

Surprisingly the most anticipated feature of a built-in camera is missing from the new iPod Touch. Off late there have been many reports suggesting that Apple had hardware issues with the camera and hence the capability had to be scrapped.

During the presentation Apple also pushed the iPod touch as a "pocket computer� with the device's ability to surf the Web, check e-mail, manage calendars, organize contacts, and access popular Web sites like Facebook and Twitter.

Apple also has updated the other iPod touch models by lowering the price of the entry model and increasing storage and speed in the two more expensive models. The price of the 8GB model has dropped from $229 to $199. This is the first time that the iPod touch has broken the $200 barrier.

Also the $299 16GB and $399 32GB iPod Touch models have been replaced with 32GB and 64GB versions selling for the same prices.