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Student Nick Haley’s iPod Touch commercial to air this weekend

Saturday, October 27, 2007  |  0 comments

A new TV advertisement for the iPod touch, slated to debut this Sunday, is based on a fan commercial created by 18-year-old English student Nick Haley. Haley’s original commercial is set to the song “Music Is My Hot, Hot Sex” by the Brazilian band CSS and showcases the player’s music, videos, photos, Safari, and iTunes abilities.

Mr. Haley said he was inspired to make the commercial by a lyric in the song, "My music is where I'd like you to touch."

He based the visual elements on video clips about the iPod Touch and other new products, which can be watched on the Apple Web site (apple.com). He uploaded his commercial to YouTube and there were around 2000+ views of his video.

Among the viewers were marketing employees at Apple in Cupertino, Calif., who asked staff members on the Apple account at TBWA/Chiat/Day to get in touch with Mr. Haley about producing a professional version of the commercial.

The changes include more polished editing and filming the new version in high definition.[via The New York Times ]



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