Everything about Apple iPod Touch. News, Views, Reviews, Rumors, Accessories and more


iPod touch components cost half of the device’s $299 retail price

Tuesday, December 18, 2007  |  1 comments
A recent teardown of the iPod touch by research firm iSuppli suggests that the total cost of components for the 8GB model is $147, or around half of the device’s $299 retail price.

iSuppli’s Andrew Rassweiler believes that the iPod touch will likely serve as a blueprint for future iPods, saying, “We expect the click-wheel versions of the iPod to wane in favor of touch-screen-based models.”

Inside the 8GB iPod touch, iSuppli found around $32 of flash memory chips, supplied by Toshiba, a Samsung-supplied main video-audio chip costing around $13 (along with an additional $12 worth of memory from the chipmaker), and other chips from suppliers including Broadcom, STMicroelectronics, and Texas Instruments.

iSuppli also estimates that the device’s touch screen accounts for nearly $44 of the material cost. Overall, the firm expects sales of the iPod touch to fall in between those of the iPod nano and iPod classic, with Rassweiler saying he expects Apple to sell around 8.5 million touches in the first year.

Read the full story at BusinessWeek



If you enjoyed this post and want to stay in touch, make sure you subscribe to the RSS feed! or via email:

<< Home
SPEAK YOUR MIND. LEAVE A COMMENT! Just select Name/URL from the 'Comment as' box below. Enter your name (URL is not required) and leave a comment.

Post a Comment

©2012 appleipodtouch.blogspot.com. All rights reserved

Be the first to know by Subscribing

Enter your email address:

 Subscribe via RSS

Latest Stories

Buy iPod Touch 5th Gen