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iPod Touch sets record on Christmas day

Monday, December 28, 2009  |  0 comments

Research firm Flurry Analytics has revealed in its report that App Store had a major spike in downloads from the iPod Touch on Christmas day. In fact the iPod Touch Applications downloads jumped  1000%. This indicates that there was a significant surge in the iPod touch sales over this holiday season.

Also the iPod Touch downloads for the first time surpassed iPhone downloads beating it by 172% on Christmas day. iPod touch download volumes continued to exceed that of the iPhone by 104% on December 26. Overall, App Store download growth increased by over 50% in December as compared to November.

Here are some stats:

  • App downloads on iPod Touch soared past iPhone for the first time, eclipsing iPhone downloads by 172%.
  • iPod Touch 3G downloads increased by more than 900% on Christmas Day, compared to the average of all previous Fridays in December.
  • Total iPod Touch downloads (all generations) jumped by over 1000% on Christmas Day, indicating that in addition to new iPod Touch 3Gs coming into the market, iTunes gift card giving may have driven downloads to older generation iPod Touch devices.



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